Inter-carrier Providers
- Relevance: carrying international SMS traffic for roaming MNO subscribers
- Use Case: security for SMS
- Business Case: preventing subscriber churn and protect SMS QoS
- Product Case: Multi-instance SMS Firewall
Tier-1 Operator Groups
- Relevance: providing SMS services
- Use Case: P2P SMS, A2P SMS, Enhanced SMS services
- Business Case: stay relevant with SMS in subscriber ARPU
- Product Case: (multi-instance) SMSC, SMS Router, SMS Personalized Services
Full/medium MVNO market
- Relevance: carrying SMS traffic as service provider on top of MNO
- Use Case: P2P SMS, A2P SMS, Enhanced SMS services
- Business Case: targeting specific subscriber groups
- Product Case: SMSC, SMS Personalized Services
MNOs w/ incumbent SMSC
- Relevance: providing SMS services
- Use Case: replacing existing SMSC (feature parity)
- Business Case: lower OPEX of system from incumbent vendor
- Product Case: SMSC, SMS Router, SMS Personalized Services
Innovating MNOs
- Relevance: Carrying SMS traffic as service provider on top of MNO
- Use Case: P2P SMS, A2P SMS, Enhanced SMS services
- Business Case: Targeting specific subscriber groups
- Product Case: SMSC, SMS Personalized Services
- Examples: Participants of Europe RCS-e initiative
