The Complete Mobile Multimedia Platform

Service Support - Managing the Multimedia Environment

NewNet's Mercury platform offers all the service support required for a seamless campaign creation environment, capable of managing all types and combinations of multimedia messages. Operators have full visibility of their subscriber's profiles, handset capabilities, and subscriber responses to campaigns and services. Precision targeting, viral tracking, and post campaign analysis are supported, resulting in substantial ROI,  achieved on a mass scale.

Operators benefit from the platform's intuitive management interface that handles all types and combinations of multimedia messages.

  • Provision of real-time statistics and customer insight across the entire network
  • Full visibility of subscriber profiles and handset capabilities
  • Mapping of end users device ID (MSISDM) with the User Agent Profile of their device type

Modular elements enable an intelligent end-to-end delivery of service at optimal quality, matching business requirements.

  • Intelligent content adaptation by device type and service
  • Automatic Device detection and configuration to manage and maximize the addressable market for multimedia

Enables CSPs to focus their efforts on rapidly developing rich, interactive, and innovative campaigns. Achieve greater levels of subscriber segmentation, enabling precision target marketing wth viral tracking. Greatly enhance every campaigns ROI.

  • Provides intelligence to remove complexity from interactions
  • Supports end-to-end billing, operation and maintenance
  • Abstracts bearer channels from service creation

Intelligent Service Support

  • High Availability platform supported with guaranteed scalability and is fully manageable through SNMP protocols. Additional servers can be added without any downtime
  • Seamless Integration through supported industry standards (3GPP). Fast network integration and no reconfiguration of subscriber handsets required
  • On-line charging for pre-paid subscribers based on 3GPP protocols with fall-back mechanism on CDR
  • Complete CDR generation with different and/or customized formats for all messages and notifications going through the system
  • On-demand Statistics available in plain text or graphical charts for network performance analysis or campaign-level marketing reports
  • Management GUI  for central and remote access to traffic control, monitoring and network management

 

To learn more about the specific modules for the Service Support tier click here   

To Learn more download our Mercury Brochure