SMServer SMS Router

 The NewNet SMS Router delivers increased performance and handles high traffic scenarios by providing advanced routing control over the carrier’s SMS network. With universal growth in popularity of texting and an increasing number of SMS spikes around seasonal highs, special events or voting applications; dealing with the need for additional SMS capacity is crucial for mobile operators. The NewNet SMS Router is designed to address an Operator’s current and future messaging capacity and performance needs, while lowering the overall cost per message.

Business Benefits

• Effectively manages surges of SMS traffic and utilizes SMSC’s store and forward capacity more efficiently easing the load on SMSCs
• Perform load balancing to share SMS load amongst SMSCs on the network, if first attempt fails, messages will be handed off to the router function for distribution
• Designed to act as a gateway and simplify the deployment of new revenue generating value-added messaging services when they are deployed within the network
  

Key Features

• Route messages to up to 16 network ESMEs.
• Intelligent routing mechanism is based on message destination, date & time, or Client ID